![]() In 2020, Starbucks lagged behind coffee competitor Dunkin' in terms of speed, according to QSR's annual drive-thru study. They believe it's a strength" he told Insider.Ĭustomers generally don't expect Starbucks to be as speedy as Wendy's or McDonald's, because they're offering fundamentally different things. "They have a ton of customization, and that's not going away. While slimmer menus are the way drive-thru menus are trending, Kalinowski says he doesn't expect that from Starbucks. Read more: Chick-fil-A's out-of-control drive-thru lines have it facing off against local businesses and battling lawsuitsĬompanies that rely on drive-thru business have cut items from menus and consolidated size options to make the drive-thru experience faster, Kalinowski says, for example Chick-fil-A removed decaf hot coffee from menus and narrowed options for coffee sizes. ![]() Drive-thrus have been up industry-wide because they are perceived as a "safe way to use the brand" Kalinowski Equity Research founder Mark Kalinowski told Insider. On-the-go orders, meaning drive-thru and pickup orders, made up 80% of Starbucks orders prior to the pandemic, Starbucks told Insider, and increased more than 10% over pre-pandemic levels in the first quarter of 2021. Starbucks, unlike its competition, continues to add to the menu with no signs of cutting it back. It often indicates a user profile.ĭrive-thrus are becoming increasingly important for fast food and quick-service restaurants, and some of the most successful have slimmed down menus significantly over the last year. If you enjoyed this story, check out how this TikTok user exposed her “shady” boyfriend in a viral series.Account icon An icon in the shape of a person's head and shoulders. In The Know is now available on Apple News - follow us here! to I’m sorry I talk fast □ #HelloWinter #YearOnTikTok #starbucks #xyzbca #fyp ♬ original sound – Zander In another video, he detailed exactly what his store’s order screen looks like. Zander, meanwhile, has kept sharing juicy tidbits about working at the coffee chain. “Just so y’all are aware, this is how most drive-thrus work,” another added. “OK but y’all still make my order wrong when all of y’all hear what said?” one user asked. Instead, some TikTokers seemed more concerned with the implications of Zander’s reveal. Others were much less troubled by the news. ![]() “So that means everyone heard me say ‘venti fry’ instead of ‘venti chai?'” another joked. “Thank you for ruining Starbucks for me,” another wrote. “My social anxiety will no longer let me go to the drive-thru,” one user wrote. The reveal, coupled with Zander’s earlier video explaining how baristas can actually watch you ordering on camera, took many TikTok users by surprise. So, every failed joke, awkward exchange or botched pronunciation of espresso con panna gets heard by everyone. And yes we do sometimes make fun of your drink #Wishlist #StrikeAPosay #OREOFORSANTA #starbucks #drivethru #xyzbca #fyp ♬ original sound – Zanderīasically, Zander’s point is that the entire staff can hear you in the Starbucks drive-thru. And yes we do sometimes make fun of your drink,” Zander captioned his video. Those headsets, he claims, are all connected to the same channel - all the time. His clip, which has drawn nearly 1.4 million views, shows why your conversations with the employee taking your order are actually not that private.Īs Zander’s clip shows, nearly every Starbucks employee is wearing a headset during their shift. The reveal, which is the latest in a string of surprising drive-thru information, comes courtesy of a user named Zander. A TikTok user is blowing minds with a new Starbucks drive-thru “secret.”
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